Friday, February 8, 2008

Snowsports Numbers

Products Purchased by Consumers at Snow Sports Specialty Stores (in dollars) (2006-2007 Season)
Apparel: $623,168,013
Equipment: $564,349,174
Accessories: $593,962,794
Total: $1,781,479,981

Products Purchased by Consumers through Internet Retailers (in dollars) (2006-07 Season)
Apparel: $190,534,247
Equipment: $64,692,646
Accessories: $85,575,313
Total: $340,802,206

I'm not too good at the math, but my calculater says thats a total of $2,122,282,187. Over two billion dollars...in the US alone....and thats just for the gear! I've always wondered what the number was when I'm taking notice of different goggle, helmet, ski, board, and outerwear brands. And from the looks of the trends, those numbers just keep climbing. Interesting though, the dollar figures are climbing, but the number of participants is actually dropping.

You can find more numbers on this page of the SIA site.

On another note, the SIA show will be in Denver starting in 2010! I'll be there, drooling over all that gear!

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